Big Picture Terms of Service

Big Picture Medical Limited:  Terms of Platform Use

PLEASE READ THESE TERMS OF PLATFORM USE CAREFULLY BEFORE USING OUR PLATFORM. USING THE PLATFORM INDICATES THAT YOU ACCEPT THESE TERMS REGARDLESS OF WHETHER OR NOT YOU CHOOSE TO REGISTER WITH US AND, WHERE APPLICABLE, THEY SHALL SURVIVE ANY DEACTIVATION OF YOUR ACCOUNT. IF YOU DO NOT ACCEPT THESE TERMS, DO NOT USE THE PLATFORM. YOU ACKNOWLEDGE AND AGREE THAT THE PLATFORM CONTENT IS PROVIDED SOLELY FOR YOUR INFORMATION. THE CONTENT DOES NOT PROVIDE YOU WITH ANY ADVICE OR RECOMMENDATION OF ANY KIND AND MUST NEVER BE USED AS A SUBSTITUTE FOR ADVICE PROVIDED BY A DOCTOR OR OTHER QUALIFIED HEALTHCARE PROFESSIONALS. 

Agreed Terms

1.    Interpretation 

The following definitions and rules of interpretation apply in these Terms of Platform Use. 

1.1    Definitions: 

“Big Picture, we, our or us” means Big Picture Medical Ltd, a company incorporated and registered in England and Wales with company registration number 11146520 and our registered office and main trading address is 15th Floor, 6 Bevis Marks, London, UK, EC23A 7BA;

“Business Day” means a day other than a Saturday, Sunday or public holiday in England when banks in London are open for business;

“Client” means a User that is registered on the Platform by any means, including by the Practitioner and/or the Practitioner’s organisation, for the purpose of receiving the Services;

“Content” means all audio, video, text, images or other content and information made available by us to you through the Platform and may include content which is owned or controlled by third parties which we are permitted to make available to you through the Platform; 

“Introducer” means an organisation/individual that refers Users for access to the Platform for the purpose of a Practitioner providing Services;

“Introduction” means the introduction of a Client for Services to a Practitioner via the Platform at the Introducer’s request;

“Platform” means Big Picture’s applications, websites and services and related websites, applications, and services provided by Big Picture;

“Practitioner” means a User that is registered on the Platform as a health specialist to provide the Services and/or Introductions; 

“Services” means the assessment, diagnosis and treatment services to be provided by a Practitioner to a Client or recipient not registered on the Platform; 

“Terms of Platform Use” means these Terms of Platform Use together with any documents referred to in it; 

“User, you or your” means any person who uses the Platform. 

1.2.    Clause headings shall not affect the interpretation of these Terms of Platform Use. 

1.3.      A person includes a natural person, corporate or unincorporated body (whether or not having separate legal personality). 

1.4.     Unless the context otherwise requires, words in the singular shall include the plural and in the plural shall include the singular. 

1.5.     Unless the context otherwise requires, a reference to one gender shall include a reference to the other genders. 

1.6.     Unless otherwise specified, a reference to a statute or statutory provision is a reference to it as amended, extended or re-enacted from time to time and shall include all subordinate legislation made from time to time under that statute or statutory provision and all orders, notices, codes of practice and guidance made under it. 

1.7.     Any obligation on a party not to do something includes an obligation not to allow that thing to be done and an obligation to use best endeavours to prevent that thing being done by another person. 

1.8.    Any words following the terms including, include, in particular, for example or any similar expression shall be construed as illustrative and shall not limit the sense of the words, description, definition, phrase or term preceding those terms. 

2.    Acceptance of the terms 

2.1.     These Terms of Platform Use are a legal agreement between the User and us for the use of our Platform. Use of the Platform includes accessing, browsing, or registering to use our Platform. 

2.2.     When using the Platform, you must also comply with the following terms: 

(a) our Privacy Policy, which sets out the terms on which we process any personal data we collect from you, or that you provide to us. By using the Platform, you consent to such processing and you warrant that all data provided by you is accurate, current and complete in all respects; 

(b) our Cookie Policy, which sets out information about the cookies on the Platform.

2.3.     By using and/or registering to use the Platform, you confirm that you accept all of the terms and conditions contained in these Terms of Platform Use. 

2.4.     If you do not agree to these Terms of Platform Use, you must not use the Platform. 

2.5.    You are also responsible for ensuring that all persons who access the Platform through your internet connection are aware of these Terms of Platform Use and other applicable terms and conditions, and that they comply with them.

2.6.     We recommend that you store or print-off a copy of these Terms of Platform Use for your records.

3.    Acceptable Use

Platform

3.1.     You may use the Platform only for lawful purposes.  You must not use the Platform:

  1. if you are under the age of 18 unless, if you are a Client, the Practitioner has obtained the consent of your parent or guardian to provide Services to you;
  2. in any way that breaches any applicable local, national or international law or regulation;
  3. in any way that is unlawful or fraudulent, or has any unlawful or fraudulent purpose or effect;
  4. for the purpose of harming or attempting to harm minors in any way;
  5. to send, knowingly receive, upload, download, use or re-use any material which does not comply with the content standards contained within these Terms of Platform Use;
  6. to interfere with any other User’s use or enjoyment of the Platform; 
  7. to attempt to clinically diagnose yourself; or 
  8. to knowingly transmit any data, send or upload any material that contains viruses, Trojan horses, worms, time-bombs, keystroke loggers, spyware, adware or any other harmful programs or similar computer code designed to adversely affect the operation of any computer software or hardware.

3.2.    You also agree:

  1. not to reproduce, duplicate, copy or re-sell any part of the Platform in contravention of the provisions of our Terms of Platform Use; and
    1. not to access without authority, interfere with, damage or disrupt;
    2. any part of the Platform;
    3. any equipment or network on which the Platform is stored; 
    4. any software used in the provision of the Platform; or 
    5. any equipment or network or software owned or used by any third party.

Content standards

3.3.    These content standards apply to any and all material which you contribute to the Platform (“Contributions”). 

3.4.    You must comply with the spirit and the letter of the content standards outlined in these Terms of Platform Use. The standards apply to each part of any Contribution as well as to its whole.

3.5.    Contributions must:

  1. be accurate (where they state facts or detail the nature and severity of your physical condition);
  2. be genuinely held (where they state opinions); and
  3. comply with applicable law in the UK and in any country from which they are posted.

3.6.    Contributions must not:

  1. contain any material which is defamatory of any person;
  2. contain any material which is obscene, offensive, hateful or inflammatory;
  3. promote sexually explicit material;
  4. promote violence;
  5. promote discrimination based on race, sex, religion, nationality, disability, sexual orientation or age;
  6. infringe any copyright, database right or trade mark of any other person;
  7. be likely to deceive any person;
  8. be made in breach of any legal duty owed to a third party, such as a contractual duty or a duty of confidence;
  9. promote any illegal activity;
  10. be threatening, abuse or invade another’s privacy, or cause annoyance, inconvenience or needless anxiety;
  11. be likely to harass, upset, embarrass, alarm or annoy any other person;
  12. be used to impersonate any person, or to misrepresent your identity or affiliation with any person;
  13. give the impression that they emanate from us, if this is not the case; or
  14. advocate, promote or assist any unlawful act such as (by way of example only) copyright infringement or computer misuse.

3.7.     If you find any content on our Platform to be in any way offensive, obscene, defamatory, racist, harmful, inaccurate, unlawful, illegal, infringing of any third party rights, deceptive in any way or otherwise in breach of our content standards, please notify us by email at support@bigpicturemedical.com and using the subject heading “Unacceptable Content”.  We take complaints seriously and on receipt of your complaint we will investigate whether the content breaches our content standards or this clause 3 and may at our discretion, remove or block access to the Content complained of. 

Suspension and termination

3.8.     We will determine, in our discretion, whether there has been a breach of these Terms of Platform Use through your use of the Platform.  Where a breach has occurred, we may take such action as we deem appropriate. 

3.9.     Failure to comply with this clause 3 constitutes a material breach of the Terms of Platform Use upon which you are permitted to use the Platform, and may result in our taking all or any of the following actions:

  1. immediate, temporary or permanent withdrawal of your right to use the Platform;
  2. immediate, temporary or permanent removal of any posting or material uploaded by you to the Platform;
  3. issue of a warning to you;
  4. legal proceedings against you for reimbursement of all costs on an indemnity basis (including, but not limited to, reasonable administrative and legal costs) resulting from the breach;
  5. further legal action against you; and/or
  6. disclosure of such information to law enforcement authorities as we reasonably feel is necessary.

3.10.     We exclude liability for actions taken in response to breaches of this clause 3.  The responses described in this policy are not limited, and we may take any other action we reasonably deem appropriate.

4.    Platform Services

4.1.     In consideration of you agreeing to abide by these Terms of Platform Use, we hereby grant to you a non-exclusive, non-transferable, licence to use the Platform. 

4.2.     Access to the Platform is permitted on a temporary basis and we reserve the right to withdraw or amend the Platform without notice.  

4.3.    Please note that certain sections of the Platform are viewable without registering with us but to actively participate, or store your information, you must be registered on the Platform as a Client. 

4.4.    We will not be liable if for any reason the Platform is unavailable at any time or for any period. 

4.5.     From time to time, we may restrict access to all or some parts of the Platform to Users who have registered with us. 

4.6.     You are responsible for making all arrangements necessary for you to have access to the Platform. You are also responsible for ensuring that all persons who access the Platform through your internet connection are aware of these Terms of Platform Use and that they comply with them. 

4.7.    We may update and change the Platform and the Content from time to time to reflect changes to our products, our users' needs and our business priorities.   However, please note that any of the Content on the Platform may be out of date at any given time, and we are under no obligation to update it.

4.8.     We do not guarantee that the Platform will be secure or free from bugs or viruses.

4.9.     We cannot guarantee continuous access to the Platform. We will strive to ensure that the periods of planned unavailability, which you will be informed of when you access the Platform at the relevant time, are kept to a minimum. If the need arises, we may suspend access to the Platform, or close it indefinitely.

4.10.    You are responsible for configuring your information technology, computer programmes and platform to access the Platform. You should use your own virus protection software.

5.    Accuracy of Content 

5.1.     The Content on our Platform is provided for education, aid, assistance, allowing communications between the parties and general information only and, in the case of Client medical records, to enable the Practitioner to provide the Services. 

5.2.     Notwithstanding the foregoing, Big Picture makes no representations, warranties or guarantees, whether express or implied, that the Content on our Platform is accurate, complete or up-to-date. 

5.3.     To the extent permitted by law, Big Picture shall not be liable to you or anyone else for any decision made or action taken by you in reliance on the Content. 

5.4.     The Client is ultimately responsible for providing the Platform with accurate information around his/her physical condition from time to time. 

5.5.     Please note that the Content on the Platform is provided solely for your information and you use the Platform at your own risk. The Content must never be used as a substitute for, nor does it replace professional medical advice, diagnosis, assistance or treatment or procedure. Nothing stated or posted on the Platform is intended to be and must not be taken to be the practice of medicine or other professional healthcare advice or the provision of medical care. 

5.6.    It is recommended in all cases that Clients discuss the suitability of any potential Services with your primary care point before proceeding with treatment.  Clients must not disregard, avoid or delay obtaining medical advice from a qualified healthcare provider based on what you have read on the Platform nor use the Platform for emergency medical care or needs. In a medical emergency, immediately contact the emergency services.  

5.7.    Clients acknowledge that the Services provided by Practitioners through the Platform differ from the typical diagnosis services offered by other qualified healthcare providers.  Practitioners will not have the benefit of information that may be obtained by examining a Client in person and observing his/her physical condition and, consequently, may be unaware of information that would affect the nature of the Services provided. 

5.8.    In recognition of clauses 5.6 and 5.7, Clients accept that:

(a) Practitioners do not have important information that is usually obtained through a physical examination; and 

(b) the absence of a physical examination in the course of the consultation on the Platform, where the consultation may be performed virtually, may impair the Practitioner’s ability to fully assess the suitability of treatment for the Client.

5.9.     Big Picture requires every Practitioner: 

(a) to ensure that any Content he/she provides to us is accurate, complete and truthful; 

(b) to use all reasonable efforts to update the Content on our Platform; and

(c) to ensure that he/she holds all active licenses, certifications, accreditations and insurance protections to provide Services as required by law to practice the specialties of the Services offered by him/her.

5.10.  Big Picture is not the source of, does not have any control over, does not monitor and takes no responsibility for the content of communications made during or in the context of an instant messaging consultation.  By using the Platform, Clients agree that any Content that they submit may be transmitted to their selected Practitioner, and vice versa. The content of communications is entirely the responsibility of the person from whom such Content originated. You therefore may be exposed to Content that is offensive, unlawful, obscene, indecent or otherwise objectionable, in which case, please refer to clause 3.7 of these Terms of Platform Use.  

6.    Practitioner relationship 

6.1.    Neither use of the Platform, nor any other communication with Big Picture shall create a licensed Practitioner/Client relationship between Big Picture and the Client. 

6.2.     Big Picture is not an employer of the Practitioners, nor does it guarantee to  introduce any quantity of Clients to Practitioners.  

6.3.     Big Picture has no control over, and cannot guarantee the availability of any Practitioner at any particular time.  We will not be liable for cancelled or otherwise unfilled appointments, or any injury resulting therefrom, or for any other injury resulting or arising from or related to the use of the Platform whatsoever. 

6.4.    Practitioners must not commence any Services consisting of treatment without a Consent to Treat form completed by the Client in either the Big Picture standard form or the Practitioner’s own form (as determined by the Practitioner having taken external advice on the most suitable).

6.5.     We make no representations, warranties or guarantees, whether express or implied, as to any Practitioner’s professional qualifications, expertise, eligibility, quality of work, price or cost information, insurance coverage or insurance fee assurance, benefit information or other Content.  It is the sole responsibility of the Practitioner to be eligible and capable of providing the appropriate Services. 

6.6.     We do not in any way evaluate, guarantee or recommend any Practitioner or their advice, procedures, treatment, information, and opinions or other information or Content listed or accessible through the Platform.  The Platform acts only as a platform to introduce Clients to Practitioners and nothing shall be considered as a referral, endorsement, recommendation or guarantee of any Practitioner by Big Picture.

6.7.     Any provision of Services by the Practitioner to the Client is directly between the two parties and it is acknowledged that Big Picture is not a party to such arrangement, booking or contract.  The provision of any Services by a Practitioner to a Client shall be governed by the terms of supply, contract and/or duty of care between such parties.

6.8.    All Clients acknowledge and agree that any complaint, grievance or claim he/she may have that is in any way connected with a Practitioner and/or Practitioner’s practice must be addressed and/or brought directly against the Practitioner and/or their practice and not against Big Picture. 

6.9.     Practitioners are affiliated with organisations that enter into contracts with us under which we are paid for access to the Platform and associated operational and maintenance costs.  

7.    Changes to these terms 

We may revise these Terms of Platform Use at any time. Please check this page from time to time to take notice of any changes we have made, as they are binding on you. If you do not agree to such changes, you should not use the Platform. Your continued use of the Platform after the date the modified terms are posted will constitute your acceptance of the modified terms. 

8.    Your account and password 

8.1.     If you choose, or you are provided with, a user identification code, password or any other piece of information as part of our security procedures, you must treat such information as confidential. You must not disclose it to any third party, nor permit any third party to have any unauthorised access to the Platform at any time without Big Picture’s written consent. 

8.2.     We have the right to disable any user identification code or password, whether chosen by you or allocated by us, at any time, if in our reasonable opinion you have failed to comply with any of the provisions of these Terms of Platform Use. 

8.3.     If you know or suspect that anyone other than you knows your user identification code or password, you must promptly notify us at support@bigpicturemedical.com.

9.    Intellectual property rights 

9.1.     We are the owner or the licensee of all intellectual property rights in the Platform, and in the material published on it. Those works are protected by copyright laws and other laws and treaties around the world. All such rights are reserved. 

9.2.     You may print off one copy, and may download extracts, of any page(s) from our Platform for your personal use and you may draw the attention of others within your organisation to Content posted on our Platform.  You must not take screenshots, download pages, or seek in any other way to distribute copies of the Platform to anyone outside of the Introducer or Practitioner’s organisations without the permission of Big Picture.

9.3.     You must not modify the paper or digital copies of any materials you have printed off or downloaded in any way, and you must not use any illustrations, photographs, video or audio sequences or any graphics separately from any accompanying text. 

9.4.     Our status (and that of any identified contributors) as the authors of Content on our Platform must always be acknowledged. 

9.5.     You must not use any part of the Content on our Platform for commercial purposes without obtaining a licence to do so from us or our licensors. 

9.6.     If you print off, copy or download any part of our Platform in breach of these Terms of Platform Use, your right to use our Platform will cease immediately and you must, at our option, return or destroy any copies of the materials you have made. 

9.7.     You are not permitted to use any of our trade marks without our approval, unless they are part of material you are using as permitted under this clause 9.

9.8.    We reserve all rights to pursue any remedy that we may have for breach of this clause 9. 

10.    Limitation of our liability 

10.1.     Nothing in these Terms of Platform Use excludes or limits our liability for death or personal injury arising from our negligence, or our fraud or fraudulent misrepresentation, or any other liability that cannot be excluded or limited by English law.  

10.2.     To the extent permitted by law, we exclude all implied conditions, warranties, representations or other terms which may apply to our Platform or any Content on it. 

10.3.     We will not be liable to any User for any loss or damage, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, even if foreseeable, arising under or in connection with: 

(a) use of, or inability to use, our Platform; or 

(b) use of or reliance on any Content displayed on our Platform. 

10.4.     We will not be liable for any loss or damage caused by a virus, distributed denial-of-service attack, or other technologically harmful material that may infect your computer equipment, computer programs, data or other proprietary material due to your use of our Platform or to your downloading of any Content on it, or on any website linked to it. 

10.5.     We assume no responsibility for the content of websites linked on our Platform. Such links should not be interpreted as endorsement by us of those linked websites. We will not be liable for any loss or damage that may arise from your use of them. 

10.6.    You agree that we have no liability to you for any loss of profit, loss of business, business interruption, or loss of business opportunity.  

10.7.    We will not be liable if digital content that we have supplied damages a device or digital content belonging to Users.

10.8.     Our maximum aggregate liability under or in connection with these Terms of Platform Use, whether in contract, tort (including negligence other than where such limitation is not permitted by law) or otherwise, shall in all circumstances be limited to a sum equal to the amount you have paid to use the Platform. 

11.    Termination 

11.1.     Either party may terminate these Terms of Platform Use immediately and without notice to the other party. You may terminate these Terms of Platform Use by deactivating your account and refraining to use the Platform. 

11.2.     Upon termination for any reason: 

(a) all rights granted to you under these Terms of Platform Use shall cease; 

(b) you must cease all activities authorised by these Terms of Platform Use ; and 

(c) you must immediately cease using the Platform and certify to us that you have done so. 

12.    Transfer of rights and obligations 

12.1.     You may not transfer, assign, subcontract, novate, charge or otherwise dispose of these Terms of Platform Use, or any of your rights or obligations arising under them. 

12.2.     We may transfer, assign, subcontract, charge, novate or otherwise dispose of these Terms of Platform Use, including any of our rights or obligations arising under them. 

13.    Third party links and resources in our Platform 

13.1.     Where our Platform contains links to other sites and resources provided by third parties, these links are provided for your information only. 

13.2.     We have no control over the contents of those sites or resources and accept no liability for them. 

14.    Uploading content to the Platform

14.1.     Whenever you make use of a feature that allows you to upload content to the Platform, or to make contact with other Users of the Platform, you must comply with the content standards set out in these Terms of Platform Use.

14.2.    You warrant that any such contribution does comply with those standards, and you will be liable to us and indemnify us for any breach of that warranty. This means you will be responsible for any loss or damage we suffer as a result of your breach of warranty.

14.3.     We also have the right to disclose your identity to any third party who is claiming that any content posted or uploaded by you to the Platform constitutes a violation of their intellectual property rights, or of their right to privacy.

14.4.    You are solely responsible for maintaining copies of any content you post or upload to the Platform.

15.    Rights you are giving us to use material you upload

When you upload or post content to the Platform, you grant us a perpetual, worldwide, non-exclusive, royalty-free, transferable licence to use, reproduce, distribute, prepare derivative works and display that user-generated content in connection with the service provided by the Platform and across different media. 

16.    General terms 

16.1.     Communications. We are required to provide certain information to you in writing. By accepting Terms of Platform Use, you agree that we can communicate with you electronically either by email or by posting notices on the Platform. 

16.2.    Severance. If any of these Terms of Platform Use should be determined to be illegal, invalid, or otherwise unenforceable, it shall be severed and deleted. The remaining Terms of Platform Use shall survive, remain in full force and effect, and continue to be binding and enforceable. 

16.3.    Waiver. If we fail to insist upon strict performance of any of these Terms of Platform Use, or if we fail to exercise any of the right or remedies to which we are entitled, this will not constitute a waiver of such rights or remedies and will not relieve you from compliance with such obligations. No waiver by us of a breach of obligation arising under these Terms of Platform Use shall constitute a waiver of any other breach. 

16.4.     Third Party Rights. A party who is not a party to these Terms of Platform Use shall have no rights under the Contract (Rights of Third Parties) Act 1999 or otherwise as a third party to enforce any terms of these Terms of Platform Use save for any parent, subsidiary, or affiliate entity within our group company. 

16.5.     Entire Agreement. These Terms of Platform Use and any document expressly referred to in it constitute the whole agreement between us and supersede any previous discussions, correspondence, arrangements or understandings between us. 

16.6.     Law and Jurisdiction. These Terms of Platform Use and any dispute or claim arising out of or in connection with it or its subject matter or formation (including non- contractual disputes or claims) shall be governed by and construed in accordance with the law of England and Wales.  

16.7.     Any dispute or claim arising out of or in connection with these Terms of Platform Use will be subject to the exclusive jurisdiction of the courts of England and Wales. 

17.    Contact us 

To contact us, please email support@bigpicturemedical.com.

Big Picture Privacy Policy

Introduction

Our mission at Big Picture Medical Limited (“Big Picture”) is to provide you with better options to access healthcare. We are committed to protecting and respecting your privacy.  This Privacy Policy explains what personal data we collect and how we use it.

For the purpose of the General Data Protection Regulation (“GDPR”) and Data Protection Act 2018 (“data protection law”), the data processor is Big Picture Medical Limited of 15th Floor, 6 Bevis Marks, London, UK, EC23A 7BA ( “Big Picture”).

What personal data do we hold?

In order to provide you with a high standard of healthcare, we need to hold and process your personal data. This includes:

  • your past and current medical conditions; personal details such as your age, national insurance number/NHS number, address, telephone number, mobile phone number, email address; and the details of your general or medical practitioner(s)
  • racial and ethnic origin
  • family details, for example next of kin details
  • lifestyle and social circumstances
  • responses to surveys, where individuals have responded to surveys about healthcare issues - radiographs, clinical photographs and study models
  • information about the treatment that has been provided - notes of conversations/incidents that might occur for which a record needs to be kept - records of consent to treatment
  • any correspondence relating to you with other healthcare professionals, for example in the hospital or community services.

Website

As part of our service, you may be provided with a Patient Report. This report will be made available to you through our website (https://www.bigpicturemedical.com/) and may require an SMS code to securely view it. When you visit our website, we may collect certain information such as browser type, operating system, device type, etc.

Our site may from time to time have links to other websites not owned or controlled by us. These links are meant for your convenience only. Links to third party websites do not constitute sponsorship or endorsement or approval of these websites. Please be aware that Big Picture is not responsible for the privacy practises of other such websites. We encourage our users to be aware, when they leave our website, to read the privacy statements of each and every website that collects personal data.

Why do we hold your personal data?

We need to keep comprehensive and accurate personal data about patients in order to assist your healthcare providers and practitioners to provide you with safe and appropriate healthcare. Big Picture may also use this information to improve its products and services and better understand your needs.

If you provide consent, anonymised clinical data including medical images may also be accessed and viewed by Medical Practitioners (e.g. Ophthalmologists and Ophthalmology trainees), Allied Health Staff (e.g. Optometrists) and Clinical Researchers for the purpose of:

  • Education: teaching, mentoring or studying particular medical conditions in the United Kingdom or overseas.
  • Research: inclusion in presentations, publications and research papers for the purpose of education, assessment and/or research.

However, if you do not consent, this will NOT compromise the clinician-patient relationship or the care that is provided to you by the clinicians.

Legal grounds on which we will process your personal data

We will only process your personal data when the law allows us to do so, i.e. where we have a lawful basis for doing so. This will include in the following circumstances:

  • On the basis of your consent.
  • Where we need to perform the contract we are about to enter into or have entered into with you, or take any steps you ask us to before entering into a contract with you.
  • Where it is necessary to do so in order to comply with any legal obligations we have.
  • Where the processing is necessary for our legitimate interests in providing or promoting our services. 

We may process special category personal data with your explicit consent or where permitted by data protection law, such as where it is necessary to protect your vital interests (for example in the event of an emergency), where it is in the substantial public interest or where the data has been manifestly made public by you.

Consent

By submitting your personal data to our applications, you agree to Big Picture processing your personal data for the purpose of providing our services to you. You may withdraw your consent at any time by contacting us on the details set out below. Please note that in the absence of such consent we may no longer be able to provide you with our service.

By agreeing to this policy, you consent to:

  • The sharing of your personal data for the purposes described herein and release Big Picture from any and all liability arising from your participation subject to the limitations pursuant to your rights as outlined in the Privacy Policy; and
  • Big Picture contacting you by a variety of measures including, but not limited to telephone, email, SMS or mail.

Retaining your personal data

We will only retain your personal data for as long as necessary. Records will be maintained in line with the NHS England retention schedule which determines the length of time records should be kept.

However, if you provide consent, anonymised clinical data including medical images may be stored electronically for an indefinite period of time for the purposes of education and research (as outlined above).

Security of your personal data

Big Picture is committed to ensuring that the personal data you provide to us is secure. All of your personal data will be stored and processed securely in the United Kingdom or in other locations where appropriate safeguards are in place.

In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure your personal data and protect it from misuse, interference, loss and unauthorised access, modification and disclosure. For instance, Big Picture adopts ISO27001 vulnerability management principles and performs annual penetration testing on its service.

Disclosure of your personal data

Disclosure will take place on a ‘need to know’ basis, so that only those individuals / organisations who need to know in order to provide care to you and for the proper administration of Government will be given the information.

In order to provide proper and safe healthcare, we may need to disclose your personal data to:

  • your general medical practitioner, optometrist or other medical specialist(s) (eg ophthalmologist, endocrinologist etc)
  • the hospital or community healthcare services
  • other health professionals caring for you

We may also disclose your personal data to any private health schemes of which you are a member.

We may also disclose your personal data to the following bodies in order to comply with our legal obligations

  • NHS payment authorities
  • HMRC
  • the Department for Work and Pensions, where you are claiming exemption or remission from NHS charges

We may also share your information with Third parties who supply services to us or process information on our behalf, such as our website developer and other IT service providers. If you would like further information about the identities of our service providers please contact us directly on the details set out below. 

In very limited circumstances or when required by law or a court order, personal data may have to be disclosed to a third party not connected with your healthcare. In all other situations, disclosure that is not covered by this privacy notice will only occur when we have your explicit consent. We will make all reasonable efforts to inform you of these requests for disclosure. 

Transferring personal data outside the United Kingdom

We will only transfer your personal data outside the United Kingdom and European Economic Area ("EEA") where adequate protection measures are in place in compliance with the data protection law.

Your rights

At any point while we are in possession of or processing your personal data you have the following rights:

  • Right to be informed – you have the right to be informed about the collection and the use of their personal data
  • Right of access – you have the right to request a copy of the personal data that we hold about you.
  • Right of rectification – you have a right to correct data that we hold about you that is inaccurate or incomplete.
  • Right to be forgotten – in certain circumstances you can ask for the data we hold about you to be erased from our records.
  • Right to restriction of processing – where certain conditions apply to have a right to restrict the processing.
  • Right of portability – you have the right to have the data we hold about you transferred to another organisation.
  • Right to object – you have the right to object to certain types of processing such as direct marketing.
  • Right to object to automated processing, including profiling – you also have the right to be subject to the legal effects of automated processing or profiling.

Changes to our Privacy Policy

We may change this Privacy Policy at any time in our sole discretion. Any changes will be notified to you the next time you present to our applications and provide your consent. The current policy will then apply.

How to contact us

Questions, comments and requests regarding this policy are welcome and should be addressed to: Data Protection Officer, Big Picture Medical Limited, 15 th Floor, 6 Bevis Marks, London, UK, EC3A 7BA, or support@bigpicturemedical.com

Complaints

In the event that you wish to make a complaint about how your personal data is being processed you have the right to lodge a complaint directly to the Information Commissioner as follows: Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF, United Kingdom. Email: casework@ico.org.uk.  Tel: +44 303 123 1113.

By agreeing to this policy you are accepting and consenting to the practices described herein.